All Star Weekend 2020 - Chicago, IL.
With All Star Weekend being in Chicago we knew we had to represent for Jordan. Over the course of the weekend Jordan brand hosted the Chicago Public School Basketball Championships along with other various retail opportunities and workshops. This all took place is the Armory building which was also were the original Air Jordan XI commercial was filmed (the one with the big hoop).
Our team had the opportunity to design the entire space. Everything from the entry tunnel with full video and animations, the custom designed court, game play and interstitial animations and videos for the jumbotron, the scaffolding structure with individual retail vignettes featuring the different Chicago Collaborators Collection and a designated retail space.
It was a lot of work and we worked with many different vendors through out the whole process but seeing the space filled with people who were excited and watching the kids play on the court makes it all worth it.